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Top 10: Custom merchandise products to sell in your online store

Top 10: Custom merchandise products to sell in your online store
8 October 2021

If you think custom merchandise isn’t worth the hassle, think again. With print on demand, you can forget all about wasting money on buying stock you might not need, spending all your free time printing and packing orders and the logistical headaches around order fulfilment.

Designed to help simplify your supply chain and maximise your profits, sign up for a free Prodigi account and access a limitless inventory of print on demand products, connecting instantly to our international network of tried-and-tested manufacturing partners.

All you have to do is add your design to the products you want to sell, upload the images to your online store and market them. We’ll handle the rest — from picking and printing to packing and shipping your orders. The best part? Prodigi is 100% free to use.

In this blog post, we’ll walk you through the top 10 custom merchandise products to sell in your online store.

Phone cases

Phone cases

If, like us, you’re racking up more hours on your weekly screen time reports than you’d care to admit, don’t worry. You’re not the only one addicted to your phone. It’s estimated that there are 6.378 billion smartphone users worldwide today, which translates to a whopping 80.76% of the global population. What’s more, the global mobile phone protective cover market size was valued at $21.61 billion in 2020 and is projected to reach $35.81 billion by 2028. You see where we’re going with this…

Phones don’t come cheap and investing in some added smartphone protection is a no-brainer for most people. Pair that with the latest trend for personalised phone cases and you’ve got yourself an extremely sellable print on demand product.



We couldn’t write a blog post about custom merchandise without mentioning the humble tee. The OG of custom merch, print on demand t-shirts are just as profitable as ever. Valued at $3.64 billion in 2020, the global custom t-shirt printing market size is expected to grow by 9.7% from 2021 to 2028.

A wardrobe staple worn by millions every day, custom printed t-shirts are perfect for creatives wanting to get their designs out there — we’re talking graphic prints, slogans, band logos, artwork and more. And in a world where a t-shirt featuring a keyboard-playing cat can achieve commercial success, it really is a case of anything goes.

Yoga mats

Yoga mats

Ok, so probably not the first product that pops into your head when it comes to custom merchandise, but hear us out. Print on demand yoga mats make ideal merch for health and fitness influencers, as well as sports labels. They’re great for getting your name out there, as your followers will act as ambassadors for your brand every time they roll out their mat in a yoga class or at the gym.

In fact, there’s never been a better time to invest in custom gym equipment, what with around 45 million adults in the US owning a gym membership, along with 4.5 million adults in the UK. Yoga mats are just the start…


Printed mugs

If there’s one thing we love more than our smartphones and gym memberships, it’s tea or coffee. In the UK alone, we drink approximately 100 million cups of tea every single day and 95 million cups of coffee. We’ve got the caffeine jitters just thinking about it.

To add to that, nearly 60% of us have an emotional attachment to a mug. So, yeah. Our mugs are kind of important to us. But gone are the days of everyone having the same mug as everyone else (and yes, we are referring to that Sports Direct mug), because times are changing and it’s all about personalisation. After all, if we’re drinking that much tea and coffee each day, we might as well drink it out of a custom printed mug that actually means something to us, right?


Custom stickers

Believe it or not, custom stickers are never not popular in the world of print on demand. The global die-cut stickers market was valued at $179.7 million in 2020 and shows no signs of shrinking any time soon.

Our personalised stickers are made from premium vinyl to ensure long-lasting stick and optimum print quality, and can be used for everything from merchandising, gifting, labelling and scrapbooking to personalising special occasions like weddings and birthdays — making them an excellent product to sell in any custom merchandise store.

Fine art prints

Prints and posters

The internet has revolutionised our lives in more ways than one, including fuelling our obsession with interior design (we’re looking at you, Pinterest). There was a time when buying fine art prints would’ve involved a trip to your local art gallery, but not anymore.

Thanks to the print on demand industry, it’s now easier than ever to connect with artists and designers all over the world and buy their prints. As well as highlighting unique artwork that showcases our individual tastes, it’s also a real goldmine for lesser-known artists and personalities looking to sell prints displaying their amazing designs and slogans.

We offer a range of specialist fine art print papers and are recognised as a fine art printer, so you can trust that you’re in good hands.

Canvas prints

Canvas prints

Designed to replicate the look of original oil or acrylic paintings by actual artists, canvas prints have a premium look and feel. They’re also ideal for print on demand sellers, since they’re often significantly cheaper than traditional framing.

The canvas itself is super lightweight and helps cut down on shipping costs, while the absence of glass means less risk of in-transit breakages — win, win.

Tote bags

Tote bags

What if you could sell products and save the planet? Seriously, did you know that the world uses over 500 billion plastic bags each year? That’s 150 plastic bags for every person on the planet. In other words, we have a real plastic problem on our hands.

Enter, the canvas tote bag. Not only are these little superstars having a moment in the fashion world (still), they’re also 100% reusable and often made from recycled materials themselves. These custom eco-friendly tote bags are a great way for your followers to show their support while doing their bit for Mother Earth.

Face masks

Face masks

The accessory no one saw coming, face masks have become the “new normal” for people all over the world since the emergence of the COVID-19 pandemic back in 2020. And despite guidance on wearing a face covering differing across the globe, many are still choosing to mask up in certain places, even when it’s not mandatory.

In Britain alone, reusable face coverings are the most popular protective covering of choice, with seven in ten of those who opt to wear some form of protective covering using a washable face mask. We’ve moved on from the surgical, single-use face masks we all started out wearing in favour of custom face masks that now serve as a new form of self-expression. Plus, they’re still a relatively untapped market.

Dog bandanas

Customised dog bandanas

Saving what is arguably our favourite print on demand product for last, dog bandanas might just be the cutest way to get your custom merch out there. If you’re a pet owner or an animal lover, then you’ll probably know just how much potential there is in selling personalised pet accessories.

Research shows that 26% of UK adults have a dog with an estimated population of 9.6 million pet dogs, while 44% of Americans own a dog. That’s a lot of good girls and boys.

Our custom dog bandanas come in sizes small, medium and large to suit all dog breeds. They also have an adjustable neckerchief tie fastening and are weatherproof, stain-resistant and easy to clean. What’s not to like?

Aaand that’s a wrap on our top 10 custom merchandise products! Check out the rest of our print on demand products — including stationery, kid’s clothing and photo books — for even more ways to sell your custom merchandise online.

Start selling your own custom merch for free with Prodigi — no inventory needed. Try it for free today.

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