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The influencer marketing landscape
7 August 2020
It seems like everybody is talking about influencer marketing. A quick search on Google Trends reveals just how steeply search volumes for that keyword have skyrocketed over the last few years. Once upon a time, marketers would focus their...
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Understanding your e-commerce analytics and setting benchmarks for conversion rate optimisation
29 July 2020
Making tweaks to improve the conversion rate of your e-commerce store is very important but as Sherlock Holmes once said: "It is a capital mistake to theorise before one has data." You don't need to be a fictional detective to agree with his...
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How to create and source designs for your band merchandise
27 July 2020
For decades, music and band merchandise_have gone together like rock and roll. During that time, band merch hasn't just generated extra revenue for musicians — it's also created lasting, enduring designs and styles that have become a huge part of...
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15 ways to improve your conversion rate for print on demand
16 July 2020
"A website without conversion rate optimisation is like a car with no wheels — it will take you nowhere." The above is a quote by Jeremy Abel, Client Strategy Partner at the marketing company, Dialogue. It's a simple statement that paints a clear...
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How to sell your print on demand products through YouTube
9 July 2020
Cute pet fails. Drag queens. ASMR. Conspiracy theories. Whatever you're searching for online, we all know that YouTube hits mean big business. Each day people watch over a billion hours of video on the platform and generate billions of views.
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How to grow your business using Instagram
1 July 2020
Over 1 billion people use it. Celebrities love it. Brands and influencers swear by it. In 2019, the benefits of using Instagram as part of your marketing arsenal make it a no brainer. In its first instance, a basic account is free, effective and...
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7 ways to differentiate yourself from other print on demand retailers
18 June 2020
Three million. It's a pretty big number. The highest recorded mileage on a car is three million (it's a Volvo P1800, if you're interested). The population of Wales is three million. And there are also around three million online retailers in the...
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Customer service 101 for print on demand
12 June 2020
It's really heartwarming when you hear amazing stories about outstanding customer service. Especially the ones with companies that send little kids replies to their letters, like when Sainsbury's let a toddler rename their famous tiger bread to...
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Influencers - what could be more authentic than promoting your own product range?
4 June 2020
Authenticity. Whether you see yourself as an influencer, a creator or Insta-celeb, you'll know that it's kind of a big deal. It's no exaggeration to say that it's basically the cornerstone of your whole business. According to the 2019 Edelman...
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Ten business ideas with low investment
27 May 2020
In recent years, an entrepreneurial spirit has swept the nation — and there are unprecedented opportunities for people to create businesses from the comfort of their own home. More than half of businesses registered in the UK are run from their...
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