On the 22nd March and the 21st June respectively, mothers and fathers around the UK will be showered with cards, gifts and appreciation from their children.
As any entrepreneur will know, not only are these holidays wholesome occasions to show some extra love to your parents, but they offer great opportunities to boost your e-commerce sales.
There are plenty of ways to take advantage of this holiday spending — particularly as a print on demand retailer. Spin up some new product designs, create a theme for your site and use social media and email marketing to promote and sell—you know the drill.
But did you know this opportunity presents itself more than just once a year?
Mother’s Day and Father’s Day are celebrated on a variety of different dates around the world. Utilizing these dates offers you the chance to create targeted advertising campaigns and drive meaningful sales at different points of the year.
So without further adieu, here’s a list of dates you should be taking note of for your Mother’s Day and Father’s Day marketing campaigns…
Mother’s Day around the world
8th March 2020 A number of countries celebrate Mother’s Day on International Women’s Day. These include Russia, Bulgaria, Armenia and Vietnam.
21st March 2020 Most Arab countries celebrate Mother’s Day on the Spring equinox including UAE, Oman, Qatar and Egypt.
22nd March 2020 In the UK and Ireland Mothering Sunday originates with the Christian celebration on the fourth Sunday in Lent.
3rd May 2020 Spain and Portugal celebrate Mother’s Day on the first Sunday of May.
10th May 2020 Thanks to the efforts of Anna Jarvis, Mother’s Day was established as a national holiday in the USA in 1914. It is celebrated on the second Sunday in May. Many countries have imported this international holiday including Australia, India, Japan and many European nations.
7th June 2020 The French usually celebrate Mother’s Day or ‘Fȇte des Mères’ on the last Sunday of May. When Pentecost occurs on this day, as it does this year, Mother’s Day is celebrated on the first Sunday of June.
See a full list of Mother’s Day celebrations around the world.
And let’s not forget about Father’s Day. Although holiday spending on Father’s Day has traditionally lagged behind Mother’s Day it’s experiencing significant growth, increasing by 70% since 2009.
Father’s Day around the world
19th March 2020 In Spain, Portugal and Italy Father’s day is celebrated on March 19th. This marks the catholic celebration of San Giuseppe.
21st May 2020 The German version of Father’s Day (Vatertag) is celebrated on Ascension Day, which is the Thursday that falls forty days after Easter.
21st June 2020 In most countries around the world Father’s Day is celebrated on the third Sunday of June. This includes the UK, USA and many European, African and Asian countries.
6th September 2020 Australia, New Zealand and Fiji celebrate Father’s Day on 6th September.
See a full list of Father’s Day celebrations around the world.
Enhancing your gift offering with print on demand
With print on demand you can easily create new product designs to optimise your sales for these special occasions. We have an expansive range of products that make excellent gifts for Mother’s Day and Father’s Day.
Our phone cases and full colour mugs are particularly popular for gifting. They are part of our global range of products which have been cloned in multiple print labs around the world. This makes shipping cheaper, faster and greener.
Photo gifts
Photo gifts are always a hit for Mother’s Day and Father’s Day. Our photo prints, framed prints and canvases are fulfilled globally so you can reach customers around the world for their Mother’s Day and Father’s Day celebrations.
Combining localised marketing campaigns with tailored products is a great way to maximise your e-commerce sales. And with global fulfilment, you can be confident in offering an efficient service to customers no matter where they’re located in the world.
For further reading, this a great article about tailoring your marketing approach to target different countries.