On the 22nd March and the 21st June respectively, mothers and fathers around the UK will be showered with cards, gifts and appreciation from their children.
But did you know this opportunity presents itself more than just once a year?
Mother’s Day and Father’s Day are celebrated on a variety of different dates around the world. Utilizing these dates offers you the chance to create targeted advertising campaigns and drive meaningful sales at different points of the year.
Mother’s Day around the world in 2020
| Date | Country |
|---|---|
| 9th February 2020 | Norway |
| 8th March 2020 (International Women's Day) | Russia, Bulgaria, Romania, Vietnam |
| 21st March 2020 | Most Arab countries, including UAE, Oman, Qatar and Egypt |
| 22nd March 2020 | United Kingdom, Ireland |
| 3rd May 2020 (First Sunday in May) | Spain and Portugal |
| 10th May 2020 (Second Sunday in May) | USA, Australia, India, Japan and most European nations |
| 26th May 2020 | Poland |
| 7th June 2020 | France |
See a full list of Mother’s Day celebrations around the world.
Father’s Day around the world in 2020
And let’s not forget about Father’s Day. Although holiday spending on Father’s Day has traditionally lagged behind Mother’s Day it’s experiencing significant growth, increasing by 70% since 2009.
| Date | Country |
|---|---|
| 23rd February 2020 (Defender of the Fatherland Day) | Russia |
| 19th March 2020 | Spain, Portugal, Italy, Croatia |
| 21st May 2020 (Ascension Day) | Germany |
| 5th June 2020 | Denmark |
| 7th June 2020 (First Sunday in June) | Switzerland |
| 14th June 2020 (Second Sunday in June) | Austria, Belgium |
| 21st June 2020 (Third Sunday in June) | United Kingdom, USA, Ireland and many more European, African and Asian countries |
| 9th August 2020 (Second Sunday in August) | Brazil |
| 6th September 2020 (First Sunday in September) | Australia, New Zealand and Fiji |
See a full list of Father’s Day celebrations around the world.
Enhancing your gift offering with print on demand
As any entrepreneur knows, not only are these holidays wholesome occasions to show some extra love to your parents, but they offer great opportunities to boost your e-commerce sales.
There are plenty of ways to take advantage of this holiday spending — particularly as a print on demand retailer. Spin up some new product designs, create a theme for your site and use social media and email marketing to promote and sell—you know the drill.
With print on demand you can easily create new product designs to optimise your sales for these special occasions. We have an expansive range of products that make excellent gifts for Mother’s Day and Father’s Day.
Our phone cases and full colour mugs are particularly popular for gifting. They are part of our global range of products which have been cloned in multiple print labs around the world. This makes shipping cheaper, faster and greener.
Photo gifts
Photo gifts are always a hit for Mother’s Day and Father’s Day. Our photo prints, framed prints and canvases are fulfilled globally so you can reach customers around the world for their Mother’s Day and Father’s Day celebrations.
Combining localised marketing campaigns with tailored products is a great way to maximise your e-commerce sales. And with global fulfilment, you can be confident in offering an efficient service to customers no matter where they’re located in the world.
For further reading, this a great article about tailoring your marketing approach to target different countries.