Sell first. Print second.
What is print on demand – and how does it work?
Print on demand enables you to sell custom products without holding a single unit of stock.
Choose from thousands of products, upload your designs and list them in your store. We'll print and ship each order as it comes in – directly to your customer via our global fulfilment network.
500K+
Custom products
100+
Print hubs
20+
Countries served
80%+
Dispatched in 1–2 days
What is print on demand?
Print on demand (aka POD) is a fulfilment model that enables anyone to sell made-to-order products online. No stock to buy, no minimums to fulfil, no money to pay until you make a sale.
And with print on demand companies like Prodigi, you can access thousands of custom products at the click of a button. Simply choose the product you want to sell, create your product mockups and upload them to your online store or website.
When a customer places an order, it goes straight to the nearest production facility in our global fulfilment network for printing, packing and dropshipping. We'll deliver your order directly to your customer in plain packaging, so all they see is your product.
You keep the difference between your selling price and the cost of production – without ever wrestling with packing tape, managing a shipment or getting stuck with unsold stock.
Whether you're selling wall art on Shopify, personalised mugs on Etsy or custom apparel on Amazon, Prodigi enables you to sell print on demand products without the overhead of traditional manufacturing.
Why start a print on demand business
Traditional product businesses demand capital before you've made a single sale. Print on demand flips that. You sell the product first – then it gets made.
Zero upfront cost
Prodigi is free to use – no setup costs or subscription required. You only pay when a customer places an order and it goes to print.
Nothing to store or ship
No warehouse, no packing table, no trips to the post office. We handle everything behind the scenes, so you can focus on running your business.
Global from day one
Our global fulfilment network spans 100+ print hubs across 20+ countries. Every order routes to the facility closest to your customer.
Hands-off fulfilment
Once a customer checks out, we take over. Our integrations enable automatic order processing, so orders flow straight into production without you lifting a finger.
Test ideas for free
List a new design, see if it sells, remove it if it doesn't. No minimum runs, no write-offs, no risk. Iteration is free.
Sustainable by design
Print on demand means nothing goes to waste. Every product is made to order, so there's no overproduction, no excess stock and no unsold units heading to landfill.
What can I sell?
From wall art to photo books – if you can design it, you can sell it. Over 500,000 products, all made to order.
Prints & posters
Giclée art prints, photo prints and posters in dozens of weights, sizes and finishes.
Framed prints
Ready-to-hang prints in classic, box and spacer frames made from sustainably sourced wood.
Canvas
Hand-stretched or float framed canvas prints made with 400gsm artist-grade cotton.
Books & magazines
Hardback, softcover and layflat photo books, plus matte and glossy magazines.
Stickers
Kiss-cut and sheet stickers made from premium white vinyl in a range of sizes and finishes.
Cards & stationery
Greetings cards with self-send and direct delivery options, plus fully custom notebooks.
Men's clothing
T-shirts, hoodies, sweatshirts and more with tear-off tags and multiple print areas.
Home & living
Everything from our bestselling woven blankets to mugs, cushions and bedding sets.
Who is print on demand for?
If you have a design and an audience, and you want to sell without buying stock, managing fulfilment or taking on financial risk – print on demand is for you.
Artists & photographers
An original sells once, to one person. With print on demand, that same work becomes a product you can sell again and again.
Digital entrepreneurs
Whether you sell on Shopify, Squarespace or Wix, Prodigi integrates directly with your website. Configure your products, then leave the fulfilment to us.
Content creators
Turn your brand into custom merchandise without buying a single unit upfront. List it, share it, see what sells – no financial risk.
Brands & enterprises
Need to fulfil large volumes or integrate into an existing platform? Use our print API to fully automate your print on demand orders.
Print on demand vs traditional retail
With traditional retail, you buy stock before you've made a sale. With print on demand, nothing gets made until a customer places an order. Here's what that difference looks like in practice.
| Factor | Print on demand | Traditional retail |
|---|---|---|
| Startup cost | Free – no upfront investment required | Significant capital needed for stock |
| Inventory risk | Zero – products made to order only | Risk of unsold stock and write-offs |
| Minimum orders | None – order what you need, when you need it | Often requires 100–500 (short run) and 1,000+ (traditional offset) |
| Product range | 500K+ products – ready to customise and sell | Limited to the stock you own |
| Fulfilment | Fully managed by Prodigi | You manage the printing, packing and shipping |
| Testing new designs | Free – list and remove products at any time | Requires minimum production run |
| Sustainability | No overproduction or waste | Stock often ends up discounted, destroyed or in landfill |
Frequently asked questions
Your print on demand questions, answered
What is print on demand?
Print on demand is a way of selling custom products online without the usual overhead. You list and sell the product, we print, pack and ship it via our global fulfilment network. Nothing is produced until an order comes in, and you don't pay a penny until an order comes in.
How does print on demand work?
You choose which products you want to sell, create mockups for them using your designs, then list the products in your online store or on your website. When a customer places an order, it goes straight to the nearest production facility for printing, packing and shipping.
Is print on demand profitable?
It can be. Your margin is the difference between your selling price and the cost of production. Prodigi provides downloadable price sheets so you can plan your margins before you list a single product.
Do I need to hold stock?
No, never. Every product is made to order. You never buy inventory upfront and never risk being left with stock that doesn't sell.
Which platforms can I sell on?
Prodigi integrates with Etsy, Amazon, Shopify, Squarespace, Wix, TikTok and more. Developers can also connect via our print API for fully automated fulfilment.
How long does fulfilment take?
Over 80% of Prodigi products are ready for dispatch within 24–48 hours. Delivery time then depends on your customer's location and the shipping method chosen.
Is print on demand sustainable?
Yes, more so than traditional retail. Print on demand products are only made when they're sold, which eliminates overproduction. You can read more about our sustainability initiatives here.
How much does it cost to get started?
Nothing. Prodigi is free to join – no setup costs or subscription required. You only pay when a customer places an order and it goes to print.
Thinking of starting a print on demand business?
Monetise your designs with Prodigi – the greener, cheaper, faster way to sell custom products online.