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Operational playbook

Delivering B2B orders with Prodigi

The operational companion to Selling B2B with Prodigi. It covers how to place, manage, and deliver B2B orders through Prodigi.

01

Ordering routes

Prodigi supports four ordering routes. For B2B work, the right one depends on volume and repetition:

Route Best for Notes
CSV importer Repeat bulk orders — the same products to multiple addresses in one upload (e.g. 250 prints to 10 hotels) The workhorse for repeat, multi-address drops. No development work needed
Manual order form Bespoke bulk orders to a single address, placed in the dashboard Ideal for one-off and made-to-order jobs, and multiples to one destination — the same outcome as CSV, through a UI rather than a spreadsheet
Print API Recurring automated flows Orders feed directly from your systems into fulfilment with no manual intervention. Docs at prodigi.com/print-api/docs
Ecommerce integrations Ongoing sales through an online store or marketplace Semi-automated: connect your store, then configure products for hands-off fulfilment. Supports Shopify, Etsy, Squarespace, WooCommerce, BigCommerce, Wix, Amazon, Adobe Commerce and TikTok. See prodigi.com/ecommerce-integrations

Note: most bulk order jobs run through either the CSV importer or the manual order form — this guide focuses on those two.


02

The CSV importer, end to end

How it works

  1. Prepare your file. Export orders from Shopify, Etsy, or WooCommerce (their native CSV export formats are supported directly, no editing needed), or use the Prodigi CSV format for everything else — including orders that never touched an ecommerce platform, such as a corporate gifting list. Download the format at prodigi.com/downloads (Solutions → CSV import).
  2. Upload to your dashboard via 'Import orders'.
  3. Review and edit. Every imported order appears on screen. Orders with missing or problematic details are flagged with a banner so you can fix them before submission. You get full image-editing control per order, and the system warns you if image quality may not be good enough for the selected product.
  4. Submit. Orders process individually and disappear from the list as they go — a large import takes a few seconds per order. Failed orders can be retried.
  5. Manage. Track status, shipping details, and edits per order from the dashboard.

The Prodigi CSV format

One row per line item. The exact column set (from the current published template, dated 19 May 2025):

Column Required Notes
Order ID Yes Your reference. Rows sharing an Order ID become one order to one address — this is how multi-item orders work
Recipient Name Yes Person or business receiving the delivery
Address 1 / Address 2 Yes / No
Town Yes
State/County Depends Required for US and some other destinations
Country Code Yes ISO two-letter code (GB, US, DE…)
Postcode Yes
Shipping Yes Shipping method — Budget, Standard, or Express
Sku Yes Prodigi product SKU, e.g. GLOBAL-CFPM-32X32
Quantity Yes
RecipientPhone / RecipientEmail No Recommended for courier deliveries to business addresses
Order Value No Optional. Used for customs declarations on international orders — the sale amount in your billing currency (whole or decimal). If it's needed for a cross-border shipment and left blank, Prodigi calculates one from a markup on the cost price
attribute-edge, attribute-framecolour, attribute-glaze, attribute-mountcolour, attribute-style, attribute-wrap Per SKU Product attributes where the SKU requires them — most commonly edge, frame colour, glaze, mount colour, style, or wrap, depending on the product
fileurl Yes Publicly accessible URL to the print-ready artwork. The importer fetches the file from this URL — files on your desktop or behind a login won't work. Host on a CDN, S3 bucket, or similar
insert_postcard, insert_flyer, insert_sticker_* (exterior/interior, round/rectangle), insert_packing_slip_color, insert_packing_slip_bw No Branded packaging inserts, each supplied as an artwork URL. See section 04

The rules that matter for B2B jobs

One order = one delivery address. Rows with the same Order ID ship together to one address. A 60-site hotel rollout is 60 Order IDs in one file; a 300-recipient gifting campaign is 300 Order IDs in one file. There's no practical difference to you between uploading 10 orders and 1,000.
Artwork must be reachable by URL. This is the most common failure point. Get artwork hosted before you build the file.
Get the SKU and attributes right. The importer auto-matches products and flags anything it can't resolve, but a clean file with exact SKUs and attributes sails through review; a dirty one means fixing hundreds of orders by hand on screen.
The order edit window is your safety net. Order pausing holds submitted orders for a pre-set period — or indefinitely until manually released — during which you can edit or cancel free of charge. For a large drop, set a pause window so you get a final check before anything hits production. Once the window expires the order moves to production and is charged.
Payment must be clear before fulfilment. Orders hold if there's an outstanding payment or no valid card registered; budget at least an extra 24 hours if a charge needs to clear. For a five-figure drop, sort billing with your account contact in advance.
Keep uploads manageable. We recommend up to around 150 line items per CSV upload. There's no file-size cap, so split larger jobs across multiple files.

Worked example — mixed drop to three sites

Order ID,Recipient Name,Address 1,Town,Country Code,Postcode,Shipping,Sku,Quantity,fileurl
HG-LON-01,Harbour Hotel London,1 Dock St,London,GB,E1 8JX,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png
HG-LON-01,Harbour Hotel London,1 Dock St,London,GB,E1 8JX,STANDARD,GLOBAL-CFPM-20X28,2,https://cdn.example.com/art/harbour.png
HG-MAN-02,Harbour Hotel Manchester,20 Quay Rd,Manchester,GB,M50 3AZ,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png
HG-BER-03,Harbour Hotel Berlin,Uferstr. 5,Berlin,DE,10117,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png

Three orders, one upload. Because these are global products, the London and Manchester orders produce in the UK and the Berlin order produces in the EU — automatically, with no customs friction on the German delivery.

The pre-built Excel template

A companion workbook accompanies this playbook: exact importer headers, data validation on country codes and shipping methods, an instructions tab, and worked example rows. Fill the Orders tab and save it as CSV.

Download the CSV import template

03

The manual order form

The manual order form places orders one at a time through the dashboard — no spreadsheet, no setup. For a lot of B2B work it's the most direct route, and for bespoke bulk orders to a single address it's often the better choice.

When it's the right choice

  • Bespoke bulk to one address — a full art package for a single hotel, an office fit-out, or a restaurant.
  • Multiples of the same product to one destination.
  • Jobs where you want to configure each product visually and check the preview before you commit.
  • One-off orders, proofs, and samples.

How it works

  1. Create an order from the dashboard.
  2. Add your products, upload and position the artwork, and set attributes and quantities.
  3. Enter the delivery address.
  4. Review the live preview and price, then submit.
CSV or manual? Both reach the same outcome — the manual form through the UI, the CSV importer through a spreadsheet. Use the manual form for bespoke bulk to a single address; use the CSV importer when you're repeating the same products across multiple addresses (e.g. 250 prints to 10 hotels).

04

Packaging, branding & inserts

Standard

All orders ship white label — no Prodigi branding — in packaging appropriate to the product. Packaging photography is available at prodigi.com/downloads if you want to show your buyers what deliveries look like.

Branded inserts

Via the insert columns in the CSV (or the equivalent API fields), each order can carry postcards, flyers, exterior/interior stickers (round or rectangular), and colour or black & white custom packing slips — each supplied as artwork by URL. Note one current limit: an order carries a single branded sticker, postcard, or flyer — one of each type — even when it contains multiple items. For corporate gifting this is the difference between "a parcel" and "our parcel". Details at prodigi.com/branded-packaging-inserts.

Bulk-order packaging

Large orders are packed to your specification — for example individually boxed, several per box, or bulk-packed in tubes — agreed when you quote. Protective wrapping and palletisation are available where the volume calls for it.

Packaging compliance

If you ship volume into the UK and EU, you may have obligations under extended producer responsibility (EPR) regimes — UK packaging EPR, Germany's VerpackG/LUCID registration, France's Triman labelling — and the incoming EU Packaging & Packaging Waste Regulation. Responsibility depends on who places the packaged goods on the market in each country, which varies with the fulfilment model.

Because you sell personalised products under your own brand, you're treated as the producer under EPR rules — even though Prodigi handles printing and shipping. You should register for your own EPR number and provide it to your sales channels (Etsy and the like). Prodigi submits its own packaging data separately and can't share its EPR registration for your use. For the EU customs duty changes affecting low-value consignments from 1 July 2026, see Prodigi's EU customs FAQs.

05

Documentation & proofs

Samples and proofs

There's no formal proofing process, but for a large or colour-critical run we'd recommend ordering a sample first to check — see the sampling options at prodigi.com/start/samples.

Certificates of authenticity

Free PSD/PDF templates at prodigi.com/downloads — relevant for art editions sold into interiors and hospitality projects.

Artwork preparation

Colour profiles, print templates, and print file guides per product at prodigi.com/downloads. For a rollout, lock artwork specs against these before generating hundreds of files.

Invoicing & VAT

Invoices are the same as for standard orders, aside from any extra charges for custom requirements or shipping adjustments on a bespoke quote. VAT treatment across UK, EU, and US production is covered in our tax FAQs. Delivery notes don't show cost prices, so they're safe to pass to your own buyer — see our packaging FAQs.

Cross-border commercial documentation

For bulk shipments crossing borders (as opposed to locally produced global products), Prodigi prepares the commercial documentation — commercial invoices, EORI, and incoterms. The only part that sits with you or the receiver is any customs payment or clearance, where it's needed.


06

Bulk delivery logistics

The Selling B2B with Prodigi guide lists the questions to pin down; here's how Prodigi supports each.

Topic What Prodigi supports
Local production for multi-region rollouts Global products produce at all three in-house sites (UK, EU, US) — consistent results, no cross-border shipping on finished goods
Multi-address drops Native via the CSV importer — one file, hundreds of addresses
Single-destination bulk Large single-address orders can usually be consolidated. Pallets or a dedicated van typically come in above ~35 large frames or canvases; exact pallet specs depend on item size and weight, so they're set per job
Lead times at volume Most standard orders despatch in 1–3 days. For large runs, allow around two weeks for 100–200 framed pieces and about four weeks for 1,000. Mid-November to December is peak season, so plan large jobs outside that window
Timed & phased delivery We can despatch to a specific date — give about two weeks' notice for large orders (we can't hold orders long, for space reasons). A specific weekday is straightforward in the UK, more challenging elsewhere
Site access constraints Share receiving hours, an on-site contact, and any forklift, stair, or loading-bay constraints when you order — we can add a label to the box or pallet. Standard delivery is weekdays, excluding bank holidays

07

Quoting large jobs

Email sales@prodigi.com with the following — a complete request gets a fast, accurate quote; a vague one gets a round of questions:

  1. Product(s) and SKU(s), or a description if unsure
  2. Quantities, and whether it's one-off or recurring
  3. Destination(s) — single address, multi-site list, or consumer addresses
  4. Required delivery date(s) and any flexibility
  5. Packaging requirements — individual boxing, inserts, palletisation
  6. Artwork status — ready, in progress, or needs specification
  7. Anything unusual — fixings, install requirements, site constraints

For how payment works, including options for high-volume accounts, see our payments & pricing FAQs.


08

Contacts

Need Route
Quotes & large-job planning sales@prodigi.com
Ordering, platform & order status support@prodigi.com
CSV importer setup questions support@prodigi.com
Existing high-volume accounts Your account manager
Read this alongside Selling B2B with Prodigi to win and deliver commercial work end to end.