Operational playbook
Delivering B2B orders with Prodigi
The operational companion to Selling B2B with Prodigi. It covers how to place, manage, and deliver B2B orders through Prodigi.
Ordering routes
Prodigi supports four ordering routes. For B2B work, the right one depends on volume and repetition:
| Route | Best for | Notes |
|---|---|---|
| CSV importer | Repeat bulk orders — the same products to multiple addresses in one upload (e.g. 250 prints to 10 hotels) | The workhorse for repeat, multi-address drops. No development work needed |
| Manual order form | Bespoke bulk orders to a single address, placed in the dashboard | Ideal for one-off and made-to-order jobs, and multiples to one destination — the same outcome as CSV, through a UI rather than a spreadsheet |
| Print API | Recurring automated flows | Orders feed directly from your systems into fulfilment with no manual intervention. Docs at prodigi.com/print-api/docs |
| Ecommerce integrations | Ongoing sales through an online store or marketplace | Semi-automated: connect your store, then configure products for hands-off fulfilment. Supports Shopify, Etsy, Squarespace, WooCommerce, BigCommerce, Wix, Amazon, Adobe Commerce and TikTok. See prodigi.com/ecommerce-integrations |
Note: most bulk order jobs run through either the CSV importer or the manual order form — this guide focuses on those two.
The CSV importer, end to end
How it works
- Prepare your file. Export orders from Shopify, Etsy, or WooCommerce (their native CSV export formats are supported directly, no editing needed), or use the Prodigi CSV format for everything else — including orders that never touched an ecommerce platform, such as a corporate gifting list. Download the format at prodigi.com/downloads (Solutions → CSV import).
- Upload to your dashboard via 'Import orders'.
- Review and edit. Every imported order appears on screen. Orders with missing or problematic details are flagged with a banner so you can fix them before submission. You get full image-editing control per order, and the system warns you if image quality may not be good enough for the selected product.
- Submit. Orders process individually and disappear from the list as they go — a large import takes a few seconds per order. Failed orders can be retried.
- Manage. Track status, shipping details, and edits per order from the dashboard.
The Prodigi CSV format
One row per line item. The exact column set (from the current published template, dated 19 May 2025):
| Column | Required | Notes |
|---|---|---|
Order ID | Yes | Your reference. Rows sharing an Order ID become one order to one address — this is how multi-item orders work |
Recipient Name | Yes | Person or business receiving the delivery |
Address 1 / Address 2 | Yes / No | |
Town | Yes | |
State/County | Depends | Required for US and some other destinations |
Country Code | Yes | ISO two-letter code (GB, US, DE…) |
Postcode | Yes | |
Shipping | Yes | Shipping method — Budget, Standard, or Express |
Sku | Yes | Prodigi product SKU, e.g. GLOBAL-CFPM-32X32 |
Quantity | Yes | |
RecipientPhone / RecipientEmail | No | Recommended for courier deliveries to business addresses |
Order Value | No | Optional. Used for customs declarations on international orders — the sale amount in your billing currency (whole or decimal). If it's needed for a cross-border shipment and left blank, Prodigi calculates one from a markup on the cost price |
attribute-edge, attribute-framecolour, attribute-glaze, attribute-mountcolour, attribute-style, attribute-wrap | Per SKU | Product attributes where the SKU requires them — most commonly edge, frame colour, glaze, mount colour, style, or wrap, depending on the product |
fileurl | Yes | Publicly accessible URL to the print-ready artwork. The importer fetches the file from this URL — files on your desktop or behind a login won't work. Host on a CDN, S3 bucket, or similar |
insert_postcard, insert_flyer, insert_sticker_* (exterior/interior, round/rectangle), insert_packing_slip_color, insert_packing_slip_bw | No | Branded packaging inserts, each supplied as an artwork URL. See section 04 |
The rules that matter for B2B jobs
Worked example — mixed drop to three sites
Order ID,Recipient Name,Address 1,Town,Country Code,Postcode,Shipping,Sku,Quantity,fileurl HG-LON-01,Harbour Hotel London,1 Dock St,London,GB,E1 8JX,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png HG-LON-01,Harbour Hotel London,1 Dock St,London,GB,E1 8JX,STANDARD,GLOBAL-CFPM-20X28,2,https://cdn.example.com/art/harbour.png HG-MAN-02,Harbour Hotel Manchester,20 Quay Rd,Manchester,GB,M50 3AZ,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png HG-BER-03,Harbour Hotel Berlin,Uferstr. 5,Berlin,DE,10117,STANDARD,GLOBAL-CFPM-16X20,4,https://cdn.example.com/art/marina.png
Three orders, one upload. Because these are global products, the London and Manchester orders produce in the UK and the Berlin order produces in the EU — automatically, with no customs friction on the German delivery.
The pre-built Excel template
A companion workbook accompanies this playbook: exact importer headers, data validation on country codes and shipping methods, an instructions tab, and worked example rows. Fill the Orders tab and save it as CSV.
Download the CSV import templateThe manual order form
The manual order form places orders one at a time through the dashboard — no spreadsheet, no setup. For a lot of B2B work it's the most direct route, and for bespoke bulk orders to a single address it's often the better choice.
When it's the right choice
- Bespoke bulk to one address — a full art package for a single hotel, an office fit-out, or a restaurant.
- Multiples of the same product to one destination.
- Jobs where you want to configure each product visually and check the preview before you commit.
- One-off orders, proofs, and samples.
How it works
- Create an order from the dashboard.
- Add your products, upload and position the artwork, and set attributes and quantities.
- Enter the delivery address.
- Review the live preview and price, then submit.
Packaging, branding & inserts
Standard
All orders ship white label — no Prodigi branding — in packaging appropriate to the product. Packaging photography is available at prodigi.com/downloads if you want to show your buyers what deliveries look like.
Branded inserts
Via the insert columns in the CSV (or the equivalent API fields), each order can carry postcards, flyers, exterior/interior stickers (round or rectangular), and colour or black & white custom packing slips — each supplied as artwork by URL. Note one current limit: an order carries a single branded sticker, postcard, or flyer — one of each type — even when it contains multiple items. For corporate gifting this is the difference between "a parcel" and "our parcel". Details at prodigi.com/branded-packaging-inserts.
Bulk-order packaging
Large orders are packed to your specification — for example individually boxed, several per box, or bulk-packed in tubes — agreed when you quote. Protective wrapping and palletisation are available where the volume calls for it.
Packaging compliance
If you ship volume into the UK and EU, you may have obligations under extended producer responsibility (EPR) regimes — UK packaging EPR, Germany's VerpackG/LUCID registration, France's Triman labelling — and the incoming EU Packaging & Packaging Waste Regulation. Responsibility depends on who places the packaged goods on the market in each country, which varies with the fulfilment model.
Documentation & proofs
Samples and proofs
There's no formal proofing process, but for a large or colour-critical run we'd recommend ordering a sample first to check — see the sampling options at prodigi.com/start/samples.
Certificates of authenticity
Free PSD/PDF templates at prodigi.com/downloads — relevant for art editions sold into interiors and hospitality projects.
Artwork preparation
Colour profiles, print templates, and print file guides per product at prodigi.com/downloads. For a rollout, lock artwork specs against these before generating hundreds of files.
Invoicing & VAT
Invoices are the same as for standard orders, aside from any extra charges for custom requirements or shipping adjustments on a bespoke quote. VAT treatment across UK, EU, and US production is covered in our tax FAQs. Delivery notes don't show cost prices, so they're safe to pass to your own buyer — see our packaging FAQs.
Cross-border commercial documentation
For bulk shipments crossing borders (as opposed to locally produced global products), Prodigi prepares the commercial documentation — commercial invoices, EORI, and incoterms. The only part that sits with you or the receiver is any customs payment or clearance, where it's needed.
Bulk delivery logistics
The Selling B2B with Prodigi guide lists the questions to pin down; here's how Prodigi supports each.
| Topic | What Prodigi supports |
|---|---|
| Local production for multi-region rollouts | Global products produce at all three in-house sites (UK, EU, US) — consistent results, no cross-border shipping on finished goods |
| Multi-address drops | Native via the CSV importer — one file, hundreds of addresses |
| Single-destination bulk | Large single-address orders can usually be consolidated. Pallets or a dedicated van typically come in above ~35 large frames or canvases; exact pallet specs depend on item size and weight, so they're set per job |
| Lead times at volume | Most standard orders despatch in 1–3 days. For large runs, allow around two weeks for 100–200 framed pieces and about four weeks for 1,000. Mid-November to December is peak season, so plan large jobs outside that window |
| Timed & phased delivery | We can despatch to a specific date — give about two weeks' notice for large orders (we can't hold orders long, for space reasons). A specific weekday is straightforward in the UK, more challenging elsewhere |
| Site access constraints | Share receiving hours, an on-site contact, and any forklift, stair, or loading-bay constraints when you order — we can add a label to the box or pallet. Standard delivery is weekdays, excluding bank holidays |
Quoting large jobs
Email sales@prodigi.com with the following — a complete request gets a fast, accurate quote; a vague one gets a round of questions:
- Product(s) and SKU(s), or a description if unsure
- Quantities, and whether it's one-off or recurring
- Destination(s) — single address, multi-site list, or consumer addresses
- Required delivery date(s) and any flexibility
- Packaging requirements — individual boxing, inserts, palletisation
- Artwork status — ready, in progress, or needs specification
- Anything unusual — fixings, install requirements, site constraints
For how payment works, including options for high-volume accounts, see our payments & pricing FAQs.
Contacts
| Need | Route |
|---|---|
| Quotes & large-job planning | sales@prodigi.com |
| Ordering, platform & order status | support@prodigi.com |
| CSV importer setup questions | support@prodigi.com |
| Existing high-volume accounts | Your account manager |